When we hear "fragrance" or "perfume," fashion giants like Chanel and Dior usually come to mind. Rock 'n' roll isn't commonly associated with fragrance, unless it's a scent of well-worn leather and old beer. Enter Michael Partouche, or Dr. Mike, founder of Room 1015, smashing norms with a rebellious rock 'n' roll spirit.
Dr. Mike, once a pharmacist seeking his own rhythm, found solace in psychedelic rock, expressing himself through his guitar. This led him to fuse fragrances with rock 'n' roll glam, birthing Room 1015.
In collaboration with perfumers Amélie Bourgeois and Anne-Sophie Behaghel, Room 1015 crafts fragrances resonating with stage energy and dazzling lights.
Why "Room 1015"? Legend holds that Keith Richards, Rolling Stones guitarist, tossed a TV out of the West Hollywood Hyatt's Room 1015 in 1972—a quintessential rock 'n' roll moment!