UERMI means Wear Me, ‘phonetically’ expressed in Italian. As you wear your clothes, you wear your own perfume. The uniqueness of the brand starts with its conception. Perfumes and fabrics share an affinity with our skin. Both are literally worn by us, becoming a subtle yet strong expression of our personality. They caress and gratify our senses… and powerfully evoke memories : an old pair of velvet pants or jeans, a tweed jacket, a silk tie or a blouse, a cashmere sweater… can bring back a fragment of our past. A fabric, just as a perfume, can make us travel through our own time. UERMI is a made in Italy brand, as concept and manufacture, an ongoing olfactive research in collaboration with many talented master perfumers of the world. The brand was officially launched in September 2013. Its Italian creators, Aurora Carrara and Palmiro Péaquin, have both always been on the creative side of life, with a common passion for the authentic Artistic Perfumery. In 2019 the brand has taken a unique opportunity to grow through a major (r)evolution: a totally new design for all its fragrances and packagings, a re-branding to express a more powerful and unique brand identity, coherent with the excellence of its perfumes.
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